The question “how much does a company blog cost” has three different answers, depending on who writes it. In-house, through a freelancer, or through an agency. Each model has a price you see on the invoice and a second, hidden one that decides whether the blog pays off at all.

Short answer: writing in-house costs nothing on the invoice and the most in your team’s time. A freelancer is usually $500 to $1,500 a month for the text alone. An agency runs $2,000 and up. A subscription model that covers everything from strategy to publishing lands around $749 a month. Below we break each one down.

In-house: $0 on paper, the most expensive in practice

Writing with your own team looks free until you count the hours.

One good expert article takes 4 to 8 hours: topic research, structure, writing, editing, graphics, publishing, and linking. If the owner or head of sales writes it, multiply those hours by their real hourly rate. At ten articles a month you are looking at dozens of hours from the most expensive people in the company.

Then there is the cost that never shows up in a spreadsheet: those hours are taken from sales, customer service, and product. That is why most in-house company blogs die after the third post. Not from lack of will, but because the blog has no deadline and the sales quarter does.

Freelancer: flexible, but only part of the puzzle

A freelance copywriter usually costs $500 to $1,500 a month, depending on experience and volume.

It is a good option if you have someone who handles everything else. Because a freelancer usually delivers the text alone. Keyword strategy, content plan, SEO and AEO optimization, graphics, publishing to the CMS, internal linking, and reporting stay on your side. So the real cost is the freelancer’s rate plus the time of the person who ties it all together.

The second issue is quality and continuity. A freelancer takes holidays, changes rates, disappears for two weeks in peak season. A blog that is meant to build position over years handles those gaps badly.

Agency: full service, at a full price

A classic content agency usually costs $2,000 a month and up.

For that price you get full service: strategy, texts, graphics, publishing, reports. The problem is different. At that rate you work through an account manager, join a project queue, and often sign a 12-month contract. For a large company with a marketing budget, that works. For a company testing the channel for the first time, it is too big a jump.

Value stack: what makes up the cost of running a blog

To compare offers fairly, break them into the same components. Here is what actually has to happen every month for the blog to work:

Strategy and content plan based on buying intent
Research and writing of expert articles
Optimization for SEO and for AEO (visibility in AI answers)
Dedicated graphics and thumbnails
Publishing to the CMS and internal linking
Rank monitoring and a monthly report

Bought separately, these can exceed several thousand dollars a month. The point of the subscription model is that they all fit into one predictable amount.

When the blog pays off: simple math

Cost is half the equation. The other half is the value of one client.

Take the average revenue from one new client and multiply by the number of sales inquiries the blog brings per month, then by the close rate. At a $749 subscription the break-even point is low. If a client is worth $5,000, one closed inquiry every few months is enough for the blog to come out ahead. Run it on your own numbers in the ROI calculator before you decide.

The key difference versus ads: an article that has earned its ranking works for years with no extra budget. An ad stops existing the day you stop paying.

What to look for when choosing a model

Three questions filter out most weak offers. Does the price include publishing and graphics, or just the text? Is the content optimized for AI, not only for Google? Is there a long-term contract, or month-to-month billing?

At Lumi Zone we run the blog on a subscription model for $749 a month, month to month, with everything included. We start with a free one-month content plan so you can see our approach before you pay anything.

How much does a company blog cost in 2026? (agency, freelancer, in-house)