Practical notes and lessons on running a blog that brings in customers from Google and AI.
Our latest article worth starting with
If ChatGPT answers every question, who needs a company blog? We flip the question: AI is exactly what makes a well-run blog matter more than ever. Here is why.
14 articles
We break down the real cost of running a company blog across three models: DIY, freelancer, and agency. With the hidden line items nobody mentions, and simple math for when the investment pays off.
A practical AEO guide. We show what answer engines look for and how to build an article that ChatGPT and Perplexity point to as a source. Step by step, no theory.
A model 6-month walkthrough of running a company blog: from zero content to sales inquiries from Google and citations in AI. Based on a software company in logistics, month by month.
Google is no longer the only place clients look for answers. More and more of them ask ChatGPT or Perplexity instead. Here is what that changes for a company blog and how AEO differs from classic SEO.
Most content plans are a list of keywords exported from an SEO tool. That's why they fail. Here is the framework we use to plan client blogs: from sales questions, through intent, to structure built for Google and AI.
Almost every company has lived the same script: enthusiasm, three articles, silence. It is not a motivation problem, it is a process design problem. Here is the mechanism taken apart, and what actually works.
If ChatGPT writes articles for free, why pay an agency? We break down both approaches by cost, quality, and real impact on sales. No cheap marketing, just an honest tally.
Blog traffic is a vanity metric. We show how to calculate the return on content based on inquiries and client value, and how to attribute sales to specific articles.
Paid campaigns for SaaS get pricier every quarter. We show how to build a blog lead channel that educates the market and brings inquiries long after publishing, with no constant top-ups.
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